The giants of the games industry gather in Los Angeles this week for the E3 show and all sights are set on the mass market. The BBC News has the story.

"There is a strong move to pull in women, young girls and older people," said analyst Piers Harding-Rolls.

"It's not just about the traditional gamer anymore. More casual, lifestyle and family-orientated products are going to appeal to a wider demographic," said the Screen Digest analyst.

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