Titled "An Exploration of Online Casual Gaming," this new survey by MTV demonstrates what many in the industry already knew: people in different demographics, from sixteen or sixty, play casual games for different reasons. GameDaily has the story.
"This study proves that the conventional wisdom around who plays online casual games doesn't match the new reality," said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. "Casual games continue to gain broader appeal across demos and, as a result, the opportunity to serve more audiences and capture more value from these games is greater than ever before."
