According to IBISWorld, 38 percent of U.S. gamers are female, up from 33 percent in just five years. Reuters has the story. (Thanks Meera!)
In the U.S. economic slowdown, much is riding on the female gamers said Edward Williams, managing director of equity research at BMO Capital Markets.
"Publishers and developers need to create the right content that appeals to more girls in order to maintain the health of the industry," Williams said.Still, the video game industry is reasonably small and subject to the cycles of console and game launches rather than to the broader economic cycle, so it should be continue to grow over the next two to three years, Williams said.
"As people travel less, the money spent on a video game is a little more justifiable," he said. "It provides a fair amount of entertainment value per dollar spent."
